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Where Research Meets Action For Optimal Results

PROJECTS

Marketing, Grants & Government Affairs Consulting for Small Businesses + Nonprofits

Unita served as the Lead Consultant for the Metro Business Center and Sacramento Metro Chamber, delivering one-on-one consulting services to 40+ businesses and nonprofits in Sacramento City and County. Services included marketing support, grant and loan funding assistance, and government affairs guidance.

 

Program Partners:

Metro Business Center

Sacramento Metro Chamber

Community Strong Strategies

Sacramento Inclusive Economic Development Collaborative (SIEDC)

City of Sacramento

Sacramento County

Sacramento Asian Pacific Chamber

 

Below is a one-page summary detailing the number of businesses served by the district, total project hours, and the percentage breakdown of expertise provided by Unita Solutions.

Government Affairs, Advocacy, Grants & Technical Assistance for Fitness/Wellness Small Businesses + Professionals

Unita Solutions (formerly Erica Castillo Consulting) is the only firm dedicated to advocacy, technical assistance, and grant development for California’s fitness and wellness small businesses and professionals.

Leading the way in this niche, Unita has designed and managed trailblazing programs, education series, and funding initiatives tailored to this sector. As the lead consultant on multiple contracts, Unita partnered with the CASFFA to distribute over $100K in small business grants and provide expert training in marketing, PR, government affairs, and more.

Our unique expertise has earned the trust of top clients and sponsors, including the City of Sacramento, Sutter Health Foundation, MetroBusiness Center, and Sacramento Metro Chamber.

Below is a summary of a completed grant & technical assistance program for the City of Sacramento.

Government Affairs, Policy & PR Campaigns for Arts Nonprofits & Community Leaders

Unita is proud to lead impactful advocacy, initiatives, and PR campaigns for diverse community organizations and industries.

One standout multi-year advocacy project involved drafting and coordinating a Formal City of Sacramento Resolution honoring the late restaurateur and community leader, Biba Caggiano. This effort gained extensive media coverage, culminating in a special dedication featuring the Sacramento Choral Society and Orchestra at their Gala Performance at the SAFE Credit Union Performing Arts Center. The Sacramento Bee and ABC10 covered the event and the city resolution.

Explore the project highlights below.

Policy, Initiatives & Impact Reports

HIGH GROWTH SOCIAL MEDIA MANAGEMENT SOLUTIONS (ORGANIC)

See how our organic marketing strategy propelled a full-service social media client into the top 5% of creators in their industry. Click below to explore the multi-year growth report.

WEBSITE DESIGN & CONTENT SOLUTIONS 

Explore four case studies highlighting our website design, copywriting, and redesign services for solopreneurs, small businesses and nonprofits in the fitness, mental health, and wellness industries.

EMAIL MARKETING SOLUTIONS

See how our full-service email marketing services outperformed industry standards with high open and click rates. Click below to view the full performance report.

Marketing, PR & Advocacy Management Performance Reports

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 MEDIA & PR SOLUTIONS FOR 
FITNESS/WELLNESS BRANDS

This report highlights how we strategically align fitness + wellness brands and experts with media opportunities that position them as trusted industry leaders.

Image by Clark Tibbs

NONPROFIT DIGITAL FUNDRAISING SOLUTIONS

Coming Soon

Image by Clark Tibbs

NONPROFIT ADVOCACY
MANAGEMENT SOLUTIONS

Coming Soon

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