Projects Fueled by Research for Maximum Impact
POST PANDEMIC RECOVERY FOCUSED CONSULTING
From 2022-23 Unita served as the Lead Consultant for the Metro Business Center and the Sacramento Metro Chamber, to provide Post-Pandemic Recovery Consulting Services to businesses and nonprofits within Sacramento City and County limits. The range of services provided included Marketing Assistance, Funding through Grants and Loans, and Government Affairs support.
Program Partners Included:
Sacramento Metro Chamber
Community Strong Strategies
Sacramento Inclusive Economic Development Collaborative (SIEDC)
City of Sacramento
Sacramento Asian Pacific Chamber
Below is a 1-page snapshot from the End of Project Report that shows an overview of the number of businesses served in the City and County by District, total project hours, and percentage breakdown of the expertise provided.
FITNESS, HEALTH & WELLNESS-BASED TECHNICAL ASSISTANCE PROGRAMS & GRANTS FOR SMALL BUSINESSES
Since 2020, Unita (formerly "Erica Castillo Consulting") has actively advocated, developed, and managed various technical assistance programs, education series, and grants tailored to support small businesses and nonprofits in the fitness, health, and wellness sectors across California. As the lead consultant for multiple contracts, Unita partnered with the CASFFA to successfully distribute over $100k in small business grants and provide technical training and assistance to small business owners in various areas of expertise including marketing, PR, government affairs, etc.
Notable clients and partnerships include the City of Sacramento, Sutter Health Foundation, MetroBusiness Center, Sacramento Metro Chamber, and more!
Below is a summary of a contract
with the City of Sacramento.
LOCAL ADVOCACY, OUTREACH & PUBLIC RELATIONS CAMPAIGNS
Unita takes great pride in spearheading impactful local advocacy initiatives and Public Relations campaigns for a variety of community organizations and industries.
An inspiring example of a multi-year local advocacy project that garnered extensive media coverage involved drafting and coordinating a Formal City of Sacramento Resolution. This resolution was dedicated to honoring the contributions of the late restaurateur and community leader, Biba Caggiano. The dedication and presentation, featuring the Sacramento Choral Society & Orchestra, were highlighted by reporters from the Sacramento Bee and ABC10 during their end-of-season Gala Performance at the SAFE Credit Union Performing Arts Center. Explore the Project Highlights below.
HIGH PERFORMING SOCIAL MEDIA CAMPAIGNS (ORGANIC)
Keep an eye out for our end of year 2023 social media report highlighting our high-performing social media clients who have ranked within the top 5% of creators in their industry using an organic strategy.
WEBSITE DESIGN & MANAGEMENT
We look forward to showcasing a handful of case studies of new businesses that have trusted Unita with full-service website design, content creation, launch, and site maintenance in the fitness and mental health industry.
DIGITAL TRAINING PROGRAMS
Keep an eye out for a case highlighting our well-attended training programs and workshops covering a spectrum of digital marketing strategies, tools, and education for business owners, nonprofit executives, and emerging entrepreneurs.
Digital Marketing Management Client Case Studies