Unifying Marketing, PR & Government Affairs for Results
ABOUT
At Unita, we provide both full-service marketing and strategic coaching to meet the evolving needs of mission-driven organizations, small businesses, and government agencies. Our services include social media management, email marketing, media campaigns, polcy advocacy, public relations, and government affairs.
Using research-driven strategies, we help our clients increase visibility, build credibility, and meet or exceed key goals, whether that means meeting fundraising targets, boosting ticket sales, driving outreach, or influencing policy outcomes. Our flexible approach allows clients to choose between hands-on support or coaching-style guidance to build internal capacity. At the heart of our work is a dedication to trust, transparency, and ethical communications. We believe in building strong relationships and amplifying the work of those who serve the public good, with integrity and intention.
OWNER BIO
Erica Castillo is a Strategic Communications and Public Affairs Management Consultant with 20 years of experience navigating California’s public, legal, and nonprofit sectors. She specializes in leveraging research and data to drive impactful marketing and advocacy campaigns that influence policy and scale essential community programs and businesses.
Erica’s career is rooted in a long-standing commitment to equitable economic opportunities and community health, a mission that began with her foundational work in consumer assistance programs at the California Department of Consumer Affairs. Her deep expertise in the Sacramento ecosystem includes serving as District Director for a City Councilmember and as the Marketing and Programs Manager for a Property-Based Improvement District (PBID). Before launching her full-time consultancy in 2019, she also spent nearly a decade in the legal sector, managing casework, operations, and marketing for multiple civil litigation law firms.
A versatile strategist with a full-service management approach, Erica partners with local governments, small businesses, and nonprofits to design and promote initiatives, programs, and services that keep our local economies and communities thriving. She holds a Bachelor of Science in Family & Consumer Sciences, along with professional certifications in Marketing and City Management.
ACTIVE MEMBERSHIPS & ASSOCIATIONS
Advocacy Commitee Co-Chair, Business For Good San Diego
Policy Advocate & Representative for Business For Good San Diego on the Community Budget Alliance & Invest in San Diego Families Coalitions
Co-Founder/Director of the California Small Fitness Facilities Association (CASFFA), a 501c3 nonprofit supporting community health-focused small businesses and professionals in the fitness and wellness industry. With a certification in Lagree Fitness, years of experience in fitness coaching, and hosting fitness events (Fit-Crawl), Erica channels her firsthand sector knowledge into designing small business technical assistance programs and grants that advance community health, equity, and access. Learn more about their impact here.
RECENT AWARDS
ERICA CASTILLO, OWNER
