Unifying Marketing, PR & Government Affairs for Results
ABOUT
At Unita, we provide both full-service marketing and strategic coaching to meet the evolving needs of mission-driven organizations, small businesses, and government agencies. Our services include social media management, email marketing, media campaigns, polcy advocacy, public relations, and government affairs.
Using research-driven strategies, we help our clients increase visibility, build credibility, and meet or exceed key goals, whether that means meeting fundraising targets, boosting ticket sales, driving outreach, or influencing policy outcomes. Our flexible approach allows clients to choose between hands-on support or coaching-style guidance to build internal capacity. At the heart of our work is a dedication to trust, transparency, and ethical communications. We believe in building strong relationships and amplifying the work of those who serve the public good, with integrity and intention.
BIO
Erica Castillo is a Government Affairs & Strategic Communications Manager specializing in leveraging research and data to drive impactful marketing & communications campaigns, policies, initiatives, and programs for nonprofits, small businesses, and local governments.
Erica holds a Bachelor of Science in Family & Consumer Sciences, Certifications in Marketing and City Management, and has over a decade of experience in the legal, government, and small business/nonprofit sectors. Erica began consulting full-time in 2019, and her professional background includes serving as a District Director for a Sacramento City Councilmember, Marketing and Programs Manager for a Property-Based Improvement District (PBID), and holding legal-sector roles, including Paralegal and Marketing and Operations Manager at multiple law firms.
ACTIVE MEMBERSHIPS & ASSOCIATIONS
Advocacy Commitee Co-Chair, Business For Good San Diego
Policy Advocate & Representative for Business For Good San Diego on the Community Budget Alliance & Invest in San Diego Families Coalitions
Co-Founder/Director of the California Small Fitness Facilities Association (CASFFA), a 501c3 nonprofit supporting community health-focused small businesses and professionals in the fitness and wellness industry. With a certification in Lagree Fitness, years of experience in fitness coaching, and hosting fitness events (Fit-Crawl), Erica channels her firsthand sector knowledge into designing small business technical assistance programs and grants that advance community health, equity, and access. Learn more about their impact here.
RECENT AWARDS
ERICA CASTILLO, OWNER
