Where Marketing, Advocacy & Strategy Align to Drive Sales, Donations & Public Impact
ABOUT
At Unita, we provide both full-service marketing and strategic coaching to meet the evolving needs of mission-driven organizations, small businesses, and government agencies. Our services include social media management, email marketing, media campaigns, grassroots advocacy, public relations, and government affairs.
Using research-driven strategies, we help our clients increase visibility, build credibility, and meet or exceed key goals—whether that means meeting fundraising targets, boosting ticket sales, driving outreach, or influencing policy outcomes. Our flexible approach allows clients to choose between hands-on support or coaching-style guidance to build internal capacity. At the heart of our work is a dedication to trust, transparency, and ethical communications. We believe in building strong relationships and amplifying the work of those who serve the public good, with integrity and intention.
OWNER BIO
Erica Castillo is a Marketing, PR, and Advocacy Manager + Strategist specializing in leveraging research and data to drive impactful marketing & communications campaigns, policies, initiatives, and advocacy for nonprofits, small businesses, and local governments.
Erica holds a Bachelor of Science in Family & Consumer Sciences and has over a decade of experience in the legal, municipal government, and nonprofit sectors. Erica began consulting full-time in 2019 after several years of balancing consulting with full-time staff roles. Her professional background includes serving as a District Director for a Sacramento City Councilmember, Marketing & Programs Manager for a Property-Based Improvement District (PBID), and holding legal-sector roles, including paralegal and Marketing & Operations Manager at multiple law firms.
In addition to her consulting work at Unita, Erica serves as the co-chair of advocacy at Business For Good San Diego, a member/advocate of the Invest in San Diego Families Coallition, and is the co-founder/director of the California Small Fitness Facilities Association (CASFFA), a nonprofit supporting community health-focused small businesses and professionals in the fitness and wellness industry. As a former Lagree-certified fitness instructor, Erica brings lived experience to her advocacy and policy work in the sector. Learn more about their impact here.
ERICA CASTILLO, OWNER & PRINCIPAL CONSULTANT
