Unifying Marketing, PR & Government Affairs for Results
ABOUT
Unita Solutions isn't a typical marketing consultancy. We have deep expertise in the government systems, policy landscapes, and public affairs networks that shape your industry.
Drawing on years of experience inside California’s local and state governments, we are passionate about helping mission-driven organizations, businesses, and agencies amplify their reach far beyond a social media post or press release. We build the research, strategy, and relationships required for lasting credibility and the scale your work deserves.
Using research-driven strategies, we have a proven track record of helping our clients meet or exceed key goals, whether that means meeting fundraising targets, boosting ticket sales, driving outreach, or influencing policy outcomes. Our flexible approach allows clients to choose between full-service management or coaching-style guidance to build internal capacity.
OWNER BIO
Erica Castillo is a Strategic Communications and Public Affairs Management Consultant with 20 years of experience navigating California’s public, legal, and nonprofit sectors. She specializes in leveraging research and data to drive impactful marketing and advocacy campaigns that influence policy and scale essential community programs and businesses.
Erica’s career is rooted in a long-standing commitment to equitable economic opportunities and community health, a mission that began with her foundational work in consumer assistance programs at the California Department of Consumer Affairs. Her deep expertise in the Sacramento ecosystem includes serving as District Director for a City Councilmember and as the Marketing and Programs Manager for a Property-Based Improvement District (PBID). Before launching her full-time consultancy in 2019, she also spent nearly a decade in the legal sector, managing casework, operations, and marketing for multiple civil litigation law firms.
A versatile strategist with a full-service management approach, Erica partners with local governments, small businesses, and nonprofits to design and promote initiatives, programs, and services that keep our local economies and communities thriving. She holds a Bachelor of Science in Family & Consumer Sciences, along with professional certifications in Marketing and City Management.
ACTIVE MEMBERSHIPS & ASSOCIATIONS
Advocacy Commitee Co-Chair, Business For Good San Diego
Policy Advocate & Representative for Business For Good on the Community Budget Alliance & Invest in San Diego Families Coalitions
Co-Founder of the California Small Fitness Facilities Association (CASFFA)
RECENT AWARDS
ERICA CASTILLO, OWNER
